Jeff Bezos founded Amazon.com, Inc. in 1994 and launched it online in 1995. It started as an on-line bookstore but soon diversified to product lines of VHS, DVD, music CDs and MP3s, computer software, video games, electronics, apparel, furniture, food, toys, etc. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan. It also provides international shipping to certain countries for some of its products.On January 15, 2009, a survey published by Verdict Research found that Amazon was the UK's favorite music and video retailer, and came third in overall retail rankings. The domain amazon.com attracted at least 615 million visitors annually by 2008 according to a Compete.com survey.
Reason Why Amazon.com is Successful
Amazon.com has combined multiple factors to achieve its global acceptance and success. Firstly is that Amazon.com differentiates itself mainly on the basis of price. Besides that, it makes sure that it offers the same quality products as any other company with a noticeably lower price. In addition, sellers do not pay any fees for product listing and it cost nothing until the product is sold.
Secondly, Amazon.com also provides high performance service. It has a straightforward web design and friendly interface. Amazon is fast, reliable and easy to use. Besides that, their shipping is prompt and they often keep their customer up-to-date.
According to Maryam Mohit, Amazon.com's V.P. of Site Development, the key to Amazon.com's success is a strong focus on customer experience, which is infused throughout all levels of the company and includes all aspects of the buying process. The uncomplicated process of selling items allowed many users to be involved in selling.
Finally, the most important factor is the unique shopping experience. Amazon.com offers millions of books, music, and movies, auto parts, toys, electronics, home furnishings, apparel, health and beauty aids, prescription drugs, and groceries. Shoppers can also download books, games, MP3s, and films to their computers or handheld devices, including Amazon's own portable reader, the Kindle. It also provides an array of services and products, such as self-publishing, online advertising, a Web store platform, and a co-branded credit card. Furthermore, Amazon.com allows users to submit reviews to the web page of each product. As part of their review, users may also rate the product on a rating scale from one to five stars.As a conclusion, Amazon.com is well positioned to maintain a firm grip on its title as the undisputed e-commerce leader.
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