Thursday, July 2, 2009

The Application of Pre-Paid Cash Card for Consumers

People who have problems with staying on budget is better for them to use a pre-paid cash card. It works just like a credit or debit card except that a person needs to load the card with money first before a person can use it. By doing this, a person can know how much money he or she has to spend as well as how much a person have spent. It can lead to a better money management and the user won’t get into a credit card liability.

In Malaysia, we have a pre-paid cash card so called Touch ‘n’ Go card. It is an electronic purse that can be used at all highways in Malaysia, major transport in Klang Valley, selected parking sites and theme park. The card looks similar to a credit card. User can continue using the card as long as it is pre-loaded with electronic cash. User can reload the card at toll plazas, train stations, Automated Teller Machines, Cash Deposit Machines, Petrol kiosks and at authorised third party outlets. Touch ‘n Go enhances the speed of paying for low value but high frequency transactions and it is very convenient because user no longer need to prepare for small change or wait in queue at the cash lane to complete the transaction.

The Touch ‘n’ Go card can be used for ticketless parkings at Kuala Lumpur area (Bangsar Shopping Mall, Sg. Wang Plaza, Pantai Medical Centre, Megan Avenue I & II, Ampang, etc), Petaling Jaya area (1-Utama Shopping Centre, Kelana Square, Armada Hotel, Selangor Turf Club, Assunta Hospital, Jaya One, etc), and other area like The Summit, USJ, Sunway Pyramid, KLIA, Century Square, Cyberjaya and other places that have implement this system. Besides that, the card acts as an alternative in paying its admission fees at the Bukit Merah Lake Town Resort. Moreover, it can be used at certain merchants like A&W, Burger King, Dunkin Donuts, Baskin Robbins, Station 1 CafĂ©, 7-Eleven, Caltex Star Mart, Carrefour, Cathay Cineleisure and other selected location. In the future, Touch ‘n’ Go card may be used for Express Rail Link like the KLIA Ekspres and KLIA Transit.

Let’s move on to the Octopus Card that is widely used in Hong Kong. The card is to pay public transportation fees (except Taxis and some public minibuses), as well as retailers who accept Octopus, such as convenience stores or restaurants. It is debuted in 1997, where it instantly became widely used in the public, as it simplified the transporation payment process to take only a couple of seconds. There are now over 10 million Octopus Cards in circulation, which exceeds Hong Kong's population of 7 million. Pioneered in Hong Kong, and now mirrored in London and New York, the Hong Kong Octopus card is a stored value card, which allows a person to access to all of Hong Kong’s public transport. Local ferries, trams, subway, buses and minibuses all accept the cards, you can even, with the MTR regional rail, travel to China with an Octopus.

The card is ubiquitous around Hong Kong, with almost all residents using it and it’s an excellent way to save time. It is usable in MTR, KCR, Light Rail, Trams, Peak Trams, Star Ferry, convenience stores such as 7-Eleven, Circle K, supermarkets, fast food outlets or public telephone booths, even the wet market (Chung On Allmart Wet Market, Ma On Shan), personal care store (Sa Sa Cosmetics, Watsons, Angel Cosmetics) and many other places.

Other country that are using pre-paid cash card is Singapore. The card is called EZ-Link cards and it is be used commonly in Singapore for paying transportation fees in the city-state’s Mass Rapid Transit (MRT), Light Rail Transit (LRT) and public bus services. As of 2007, there are over 10 million EZ-Link cards in circulation, with 4 million card-based transactions occurring daily. The system has since been expanded as being used for payments in Singapore branches of McDonalds. Some schools in Singapore have also started to adopt the EZ-Link card as a way to mark the attendance of students and to pay for food served within the school campus.

The holders of the current EZ-Link card will get new Contactless ePurse Application (CEPAS) compliant cards in a free one-for-one card replacement exercise which will start in January 2009. The new EZ-Link cards also have a higher storage capacity of S$500.00 instead of the previous S$100.00 limit. This means that users can use EZ-Link card to pay for purchases at retailers and eventually for Electronic Road Payment (ERP) and car park charges, on top of paying for train and bus rides.




References:

  1. http://en.wikipedia.org/wiki/Touch_
  2. http://www.touchngo.com.my/MediaCentre_FF.html
  3. http://www.europestring.com/pre-paid-cash-card/
  4. http://www.hong-kong-travel.org/Octopus.asp
  5. http://www.octopuscards.com/consumer/payment/use/en/index.jsp
  6. http://en.wikipedia.org/wiki/EZ-Link

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